Enhancing Customer Experience: Unveiling Our Showroom for Instore Shopping and Online Order Pick-ups

In the digital age, online shopping has become an integral part of our lives. The convenience of browsing and purchasing products from the comfort of our homes is unmatched.

However, as an entrepreneur, I recognised that customers often crave a more tangible experience when purchasing backpacks and bags online. To bridge this gap and elevate the customer experience, we have opened a showroom where customers can not only view our products in person but also pick up their online orders.

Creating a Backpack and Bag Showroom Oasis

Our vision for the showroom was not just another brick-and-mortar store; we wanted to create an oasis where customers could engage with our products in a relaxed and inviting environment. Location scouting was crucial, and we settled for a modern space which provided ample parking and easy accessibility.

Personalised Customer Service

While online shopping offers convenience, it lacks the personalized touch that a physical showroom can provide. Our new showroom showcases all backpacks, school bags and luggage in an inviting and interactive environment, allowing customers to explore and interact with them in person. The ability to touch, feel, and even try on the products cannot be matched with the online shopping experience.

Our showroom staff is well-trained and knowledgeable about each product. They can provide valuable insights, answer queries, and assist customers in finding the perfect backpack or bag to meet their needs.

Order Pick-up Convenience

One of the primary reasons we established the showroom was to enable customers to pick up their online orders conveniently. We hold stock of all backpacks, school bags, duffle and tote bags and implemented an efficient order processing system that allows customers to select the "Burleigh Heads HQ Pick-up" option during checkout.

Once an order is ready for collection, customers will receive an email notification, and they can visit the showroom at their convenience. This integration of online and offline channels has garnered positive feedback from customers who appreciate the flexibility.

Gathering Customer Feedback

In the digital era, customer feedback is invaluable. Alongside our online platforms, our showroom provides an ideal space for customers to share their experiences directly with us. This feedback loop has been instrumental in making necessary improvements and adapting our product offerings to align with customer preferences.


Opening a showroom to display products and facilitate online order pick-ups has been a game-changer for our business. It has allowed us to create stronger connections with our customers, provide a tangible shopping experience, and streamline the order fulfillment process.

By blending the convenience of online shopping with the engaging ambiance of a physical showroom, we have enhanced the overall customer experience and solidified our position in the market.

As technology continues to evolve, we remain committed to exploring new ways to elevate the shopping journey for our valued customer.

Find out more about our Gold Coast Pick Up, Instore Shopping and Shipping & Returns Here.

Alimasy Showroom Address: 20/314 Burleigh Connection Road, Burleigh Heads, Queensland 4220.

outside photo of alimasy burleigh heads HQ, unit 20, 314 burleigh connection road alimasy burleigh hq showroom display 1